Re-route Billboard

Insight

Children are still in danger at school zones even after school zone safety laws were passed. And, many Korean drivers use navigation apps when they drive.

Idea

During the school opening and closing times, people's old smartphones in the billboard will automatically open their navigation apps creating a simulated traffic jam that will redirect other drivers away from the schools.

Awards

Credits

Seo Hyun Hwang
Kyeongeun Park

Clio Awards

Gold - Out of Home
Silver - Innovation
Bronze - PR

One Show Young Ones ADC

Merit - Design for Good

New York Advertising Festivals

Bronze - Outdoor
Bronze - PR

Busan Ad Stars

Crystal - Innovation
Crystal - PR
Crystal - Public Serving Ads